- At the root of the journey: context, causes, and motivations
- Historical background
- Definition of sustainability
- The three dimensions of sustainability
- The UN 2030 Agenda
- The climate risk for companies
- Influencers, consumers and sustainable consumption
- The role of companies: measuring impacts
- The role of institutions and sustainable finance
- Sustainability because it pays off
Who it is aimed at
- Marketing managers
- Procurement office
- Managers of public organisations and green public procurement
Why is Sustainability Important? Is it still a priority today, in the light of recent geopolitical and economic events and crises?
You have all certainly heard of it and a lot, perhaps too much.
Today it is one of the most mentioned words in the media and on social media. There is no product or company or service today that does not use it.
However, an unsubstantiated and uncontextualised use results in a trivialisation of the issue itself, reducing it to one of many passing marketing phenomena, with the risk of reducing its value and meaning, which even leads to the opposite effects, such as Greenwashing, ultimately damaging to the companies themselves and to consumers, citizens, all of us, because the issue concerns everyone.
Sustainability is not only important today, it is becoming a determining factor in building a new model of society with new paradigms at the economic, social, and environmental levels.
Sustainability is a path to the future: we need to understand the context, the reasons and motivations why we have arrived at this disruptive moment, where recipes for development can only come from sustainable development. There is no alternative.
This course provides a first acquaintance with sustainability. The aim is to provide the tools - 'the toolbox' - to understand how to deal with it, and then to choose possible insights in line with one's own work, company or personal context.
I like to call it a path, rather than a course, because sustainability is a journey, it is first to be and then to act.