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This Blog is a space for sharing: you will find recent information, data, statistics, scientific studies, stories of people and sustainable projects.

The first article is written by me because it also contains my mission statement, my why, where I started from and why, to get to tell you about my dreams and ambitions, which are basically to create an awareness, a mindset around the big and complex topic of sustainability and make it closer and more familiar.

It will be an open space, a landing hub for all those who share the "sustainable sentiment," that desire for change of visionaries, of those who have realized that there is no more time and we need to get serious: decarbonize, change business, production and consumption models, and do it together in an inclusive and collaborative way.

There will be spaces for science outreach, reporting studies and testimonies-all in a transparent way, and I will be but a carrier to start this journey and certainly not a guide.

How does this spirit arise in me?

I have worked for years in the packaging industry, and nothing like packaging, and especially if it is made of plastic, is demonized today, to such an extent and pilloried as the main problem. But is that really the case? Not really...The problem is the abandoned and unmanaged, unrecoverable waste, which certainly generates pollution, but then the responsibility is not on the materials or artifacts, but it is still always and only man, with his behavior to generate effects and impacts.

It is necessary to avoid Green Washing, to sharpen the weapons to help entrepreneurs choose good products and good practices. Ethics and responsibility that are core values of sustainability: there have been and there are entrepreneurs who care not only about turnover, but also about the factory, understood as a community of people, and much more than you think ,the territory. And so I think we should distinguish and reward, those who behave responsibly, thinking about growth through the common good and those who pollute, destroy, deface and ultimately commit a crime.

Thus are grafted from the analysis of data and scientific studies, conferences and knowledge, the first considerations on the priorities that on are the fight against climate change, the ability to replace fossil fuels as soon as possible, to use regenerative models, to support scientific research and technological progress that allow to arrive at new discoveries, to overcome current problems, on energy, mobility, services, the city and needs of a growing population where everyone must have essential rights safeguarded, but also welfare and social and economic growth.

In the end this great issue of sustainability , can only be dealt with if there is knowledge and culture, and this comes through education, which plays a key role for everyone, but especially for those who have the task of producing and "impacting" in a positive way on the environment, or must manage and administer this change. The formidable moment is the opportunity of the European Green New deal and the Next Generation EU, and also our Recovery Plan.

It is important to know, understand, inform and educate. But above all, let us act boldly by aiming for a vision toward the future-which is a challenge and also a beautiful responsibility. Let's get out of the comfort zone, and put ourselves on the line, boldly, because the politics of small steps may not be enough.

The problems are there, it is not an easy path, but many are trying. "A dream seems like a dream until it becomes a purpose and then it is something infinitely greater." This was said by a great entrepreneur, an Italian, many years ago....

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